The role of emotional information in banner blindness

HIGHLIGHTS

  • who: ufeffElenaufeff ufeffGorbunovaufeff from the Lund University, Sweden Technology, Poland have published the research work: The Role of Emotional Information in Banner Blindness, in the Journal: (JOURNAL)
  • what: The authors intentionally did not add titles or frames to the images (despite it is commonly used in advertising), because that could affect the emotional features on which the experiment was focused. The respondents were sent the general information about the experiment (duration, general purpose, and procedure) and instruction. They contained information about the main goals, available positions, and opportunities to become a team member. Two of . . .

     

    Logo ScioWire Beta black

    If you want to have access to all the content you need to log in!

    Thanks :)

    If you don't have an account, you can create one here.

     

Scroll to Top

Add A Knowledge Base Question !

+ = Verify Human or Spambot ?