The role of the media in creating the image of a tourist destination

HIGHLIGHTS

• What: The key components of destination image elaborated by Echtner and Ritchie (Echtner and Ritchie 1991 and 1993) 34 ons for different situations, for example business, conference or holiday trip); that most studies focused on cognitive attributes, and that only 6 out of 142 studies showed an explicit interest in affective image, etc. The analysis presented in this overview article has its limitations, which arise primarily from the fact that it represents a theoretical research, an overview of the conceptual framework in which the role of the mass media in the formation of the image of 40 . . .
  

   

  

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