HIGHLIGHTS
- What: This study examines the antecedent role of organizational culture and the mediating role of digital transformation when promoting big data analytics capabilities.
- Who: PLS- and colleagues from the Departamento Dirección Empresas, Universitat, EspañaEmpresas y Marketing, Universidad Sevilla, Sevilla, and , Departamento Organización Empresas, Universitat have published the Article: The strategic advantage of innovative organizational culture: An exploratory analysis in digital transformation and big data analytics capabilities, in the Journal: (JOURNAL)
- How: Through an analysis of the direct and indirect relationships between cultural archetypes DT and BDAC the authors conclude that . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.