The strategic change matrix and business sustainability across covid-19

HIGHLIGHTS

  • who: John Hamilton from the Department of Management and Governance, James Cook University, Cairns, Australia have published the research work: The Strategic Change Matrix and Business Sustainability across COVID-19, in the Journal: (JOURNAL) of 31/Dec/2019
  • what: This approach was aimed at delivering to both firms an ongoing additional competitiveness positioning. The study shows that pivoting is a useful business strategic inclusion that should be considered when a firm faces a strategic change of position decision.
  • future: Limitations and Future Research This study captures the business crisis in Australia during the . . .

     

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