The study on the impact of short video tourism vloggers at social media platform on online sharing intention

HIGHLIGHTS

• who: ufeffHuawenufeff ufeffShenufeff from the University of Greenwich, United Kingdom have published the paper: The study on the impact of short video tourism Vloggers at social media platform on online sharing intention, in the Journal: (JOURNAL) of September/29,/2020
• what: This study determines the role of short video tourism Vloggers, emotional engagement, value congruence, Frontiers in Psychology parasocial relations and entertainment motivation in influencing sharing intention. Zheng et_al in the research on the role of attraction and parasocial relationship in social shopping websites, using three variables, namely, physical attraction, social attraction and technology attraction . . .
  

   

  

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