HIGHLIGHTS
SUMMARY
Principles of inclusivity into everyday consulting practices that are able to rework and adapt traditional management research toolkits. Even though the recent place marketing literature is not lacking examples of the ongoing translation of research tools and procedures (e_g, Kalandides 2020; Rebelo et_al 2020), this paper revamps the attention of place marketers interested in the nexus between the disciplinary and the problem-based knowledge emerging from the experience of everyday research. The methodological reflections intend to encourage the dialogue between place marketing theory and practice, extending previous work on the exchange between academic researchers . . .
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