The symmetry effect: symmetrical shapes increase consumer’s health perception of food

HIGHLIGHTS

  • who: Shan Li and collaborators from the Sichuan University, Business School, No, South Section, Yihuan Road, Wuhou District, Chengdu, Sichuan, China have published the research: The Symmetry Effect: Symmetrical Shapes Increase Consumeru2019s Health Perception of Food, in the Journal: Journal of Food Quality of 20/09/2022
  • what: Focusing on the physical appearance of the food itself and limiting the focus on shape to the concept of symmetry this research investigated how food shape influences consumer perceptions of healthiness and naturalness and their subsequent food preferences. This research focused on symmetry as a shape and . . .

     

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