The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century sweden

HIGHLIGHTS

• who: Elin u00c5stru00f6m Rudberg and collaborators from the Stockholm University, the STS seminar at the Department of Economic History at Uppsala have published the paper: The technicians of consumer society: the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden, in the Journal: (JOURNAL)
• what: The aim of this paper is to investigate an unexplored part of advertising history; namely the education of a large mundane nonelite group of advertising professionals so-called advertising technicians and the knowledge they acquired. Examining correspondence courses in the technology of advertising the authors focus . . .
  

   

  

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