The value co-creation journey: a longitudinal process unfolding in a network through collaboration

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SUMMARY

    How did these collaborations shape the value cocreation journey? In practice, the authors answer these questions by focusing on how various resources were combined, un-combined and re-combined (Baraldi et_al, 2012; Håkansson and Waluszewski, 2002). The study provides an in-depth analysis of a particular context, namely, a small firm whose product technology is realized within a professional network, that is, custom-made lighting solutions finally implemented in a building project by architects, contractors and clients. As the resources involved and the actors` roles change over time, it is not possible to . . .

     

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