The viability of smell mark: challenges in registration and enforcement

HIGHLIGHTS

• What: The article explores the complexities of registering smell marks as trademarks in different jurisdictions, particularly the United_States, the European Union, and China. The article explores various methods proposed for representing scents graphically i.e. Verbal descriptions, chemical formulas, chromatograms, and scent samples, all of which face challenges in meeting legal criteria. The study aims to address these gaps by exploring the legal hurdles and proposing solutions for better integration of smell marks into trademark law. This study assesses the function of Smell Mark in global development by doing comparative evaluations of several nations.
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