HIGHLIGHTS
- who: Preechaya Chavalittumrong and Mark Speece from the corporate social responsibilitycorporate social responsibilityCenter for Research on Sustainable Leadership, College of Management, Mahidol University, Bangkok, Thailand have published the article: Three-Pillar Sustainability and Brand Image: A Qualitative Investigation in Thailandu2019s Household Durables Industry, in the Journal: Sustainability 2022, 11699 of 18/09/2022
- what: This study examines the extent to which full three-pillar sustainability (environmental social economic) translates into a sustainable brand image among consumers in Thailand. RQ2: Can the authors assess this from publicly available information (websites), or do the authors need to . . .
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