HIGHLIGHTS
- What: Brands must adapt and embrace UGC on social media, especially TikTok, and leverage its potential to attract the interest of consumers and users in a saturated digital environment.
- Who: Jiayi Wang from the Rutgers Business School-New Brunswick, Rutgers, The State University of New Jersey, New have published the Article: TikTok under Marketing Saturation: Comprehensive Analysis of User-Generated Content (UGC) Marketing, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development
- How: This Article describes the forms of UGC and its working mechanism on TikTok and also . . .
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