HIGHLIGHTS
SUMMARY
According to research performed by Puratos, 52% of today`s consumers know sourdough: approximately 45% of them associate sourdough products with a "better taste" and nearly 30% associate sourdough with the description of being "rustic, healthier, and more natural". The Espacenet search was carried out using the following combinations of keywords: "sourdough" AND "starter" OR "microbiology"; specifically, the authors searched for the word "sourdough" in the title, abstract or names, and "starter" and "microbiology" in all text fields or names, resulting in the following search query: ntxt="sourdough" AND_(nftxt="starter" OR nftxt="microbiology . . .
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