HIGHLIGHTS
- who: Innovation et al. from the Researcher, Higher Education Research Institute, Yancheng Teachers UniversityMonterrey, the third largest city in Mexico have published the article: Towards Future Customer Experience: Trends and Innovation in Retail, in the Journal: (JOURNAL)
- what: The authors propose a new shopping model based on a synergic combination of design thinking and marketing intelligence methodologies. This research has important implications for decision makers in business strategy marketing intelligence and strategic foresight as well as retail practitioners. The authors propose a strategic model to understand and respond to customers' desires by analysing their expectations . . .
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