HIGHLIGHTS
- who: Resumo and collaborators from the Mestre Administração Empresas (MS) pela Pontifícia Universidade Católica São Paulo, PUC-SPConsultor Empresas IndependenteEndereço : have published the Article: Trabalho e racionalidade: neo-aristotelismo simplificador, in the Journal: (JOURNAL)
- what: The aim of this paper is to explore other points of theoretical overlap between marketing discipline - with more emphasis in SMC - and SWP theory to deepen and clarify even more McKee's study. Next, the authors examine both SWP and SMC theoretical communalities. The work aspect is inserted into this discussion considering that it is . . .
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