Transformation of the role and competence of public relations in using artificial intelligence technology

HIGHLIGHTS

• What: Based on the formulation of the problem above, the objectives of this study are: 1. The Innovation Diffusion Process of Everett M Rogers has four elements and this study analyzes the third element in the innovation process, namely the time of the theory of Everett M Rogers. Transformation of Akarsana`s Public Relations (PR) Role and Competence in Using ChatGpt on Everett M Rogers` Innovation Diffusion Theory Based on the purpose of this research, is to determine the transformation of the role and competence of the Akarsana Public Relations Agency in using the ChatGpt application to . . .
  

   

  

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