HIGHLIGHTS
- who: from the Faculty of Management, University of Primorska, Cankarjeva, Koper, Slovenia have published the article: Transition towards Sustainability: Adoption of Eco-Products among Consumers, in the Journal: Expert Systems with Applications
- what: Because the relationship between consumers' environmental concern and purchase intention is not straightforward the authors aimed to explore the effect of consumers' environmental concern on their purchase intention. The authors aimed to explore the role of consumers as a small fragment in transition to sustainability. Environmental consciousness, Price perception, Brand equity This research showed that consumers' environmental consciousness does not affect their . . .
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