HIGHLIGHTS
- who: Lyu Xuanxuan from the University of International Business and Economics have published the research work: Translating humorous videos on social media: Meaning-making in a shared culture, in the Journal: (JOURNAL)
- what: This paper contributes to the emerging research focus the participatory consumption and reception of translated audiovisual texts in the digital era.
- how: Drawing relevance theory this paper proposes that in environment is achieved by both subtitlers and viewers who jointly construct a mutual cognitive environment containing shared cultural information.
SUMMARY
Relevance theory, it aims to explore . . .
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