HIGHLIGHTS
- who: Hyungseo Bobby Ryu and Heesup Han from the College of Hospitality and Management, Sejong, Seoul, South Korea, School of have published the Article: Traveler Pro-social Behaviors at Heritage Tourism Sites, in the Journal: (JOURNAL)
- what: Attitudes toward the behavioral importance have been repeatedly emphasized in all the studies conducted on theories/models that are based on pro-social motivations, which include NAM, to investigate the impact of attitudes toward a certain behavior on the function of the personal norm in the decision-making process of adopting the pro-social/pro-environmental behavioral intentions . . .
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