HIGHLIGHTS
SUMMARY
An example of this shift in user outreach is with the video game Fortnite. Released by Epic Games in 2017, Fortnite quickly became not just a popular game but a social avenue for players all over the world. Because of the rise of Fortnite, Epic Games employed both extensive traditional and social marketing strategies to keep the game on track to become the most successful and popular online multiplayer Battle Royale shooter game and to becoming "the most financially successful free game on consoles of all time, according to Super Data" (Cherney, 2018). In . . .
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