HIGHLIGHTS
- who: Jumadil Saputra from the Customer Loyalty at CIMB Niaga Bank, Indonesia have published the research work: Type of the Paper (Article, in the Journal: (JOURNAL) of June/30,/2020
- what: This study provides advice or assistance for CIMB Niaga Bank to increase the customer loyalty. This research emphasizes the importance of the Role of Relationship Marketing in increasing Customer Loyalty First this research examines the influence between financial ties on customer loyalty? This study reports the coefficient of determination.
- how: The result indicated that financial benefits social benefits and structural benefits have . . .
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