HIGHLIGHTS
- who: UDC and colleagues from the (UNIVERSITY) have published the Article: UDC 316.776.32, in the Journal: (JOURNAL)
- what: The aim of this study is to identify marketing solutions that contribute to the improvement of brand image as a result of sponsorship participation in eSports.
- how: As expected the results showed that the more often the participants received new contacts with the brand the more positive their attitude towards this product was F(1.95)=22.06 when levelling the value p and amplt 0.01 sample effect coefficient b=0.25 . . .
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