HIGHLIGHTS
- who: Mengya Yang from the Shanghai University, China have published the article: Uncertainty of Artificial Intelligence Assistant: The Effect of Assistant Type on Variety Seeking, in the Journal: (JOURNAL)
- what: The authors propose that consumers will increasingly seek variety when making decision in AI service environment than when they do in human service environment. The authors focused on the impact of AI service as a situational factor on variety seeking. The aim of this final study is to identify a boundary condition of situational involvement and further validate the mediation effect of the sense of . . .
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