Understanding chinese consumers’ livestreaming impulsive buying: an stimulus-organism-response perspective and the mediating role of emotions and zhong yong tendency

HIGHLIGHTS

• who: ufeffHongliufeff ufeffGaoufeff and ufeffBinufeff ufeffYuufeff from the School of Economics, Zhejiang University of Technology, Hangzhou, China, School of Economics and Management have published the article: Understanding Chinese Consumersu2019 Livestreaming Impulsive Buying: An Stimulus-Organism-Response Perspective and the Mediating Role of Emotions and Zhong Yong Tendency, in the Journal: (JOURNAL)
• what: The authors focused on ZYT to establish how it influences the formation of impulsive buying behavior, Frontiers in Psychology | www.frontiersin.org extending the conceptual domain of cross-cultural consumer research to include ZYT, and developing measures and manipulations of ZYT that can . . .
  

   

  

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