Understanding customers’ intention to use social network sites as complaint channel: an analysis of young customers’ perspectives

HIGHLIGHTS

  • who: Agus Setiawan Retno and colleagues from the Master Program of Information Technology, School of Postgraduate Studies, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia have published the article: Understanding customers’ intention to use social network sites as complaint channel: an analysis of young customers’ perspectives, in the Journal: (JOURNAL)
  • what: The aim of this study is to investigate the acceptance of SNSs as complaint channel based on TAM. They revealed that ease of use and usefulness significantly correlated with user perceptions To achieve the goal of this study, a survey method was applied to gather data . . .

     

    Logo ScioWire Beta black

    If you want to have access to all the content you need to log in!

    Thanks :)

    If you don't have an account, you can create one here.

     

Scroll to Top

Add A Knowledge Base Question !

+ = Verify Human or Spambot ?