HIGHLIGHTS
- who: Self-congruity et al. from the School of Management, Hainan University, Haikou, China, and have published the Article: Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity, in the Journal: (JOURNAL)
- what: The study also examined the effectiveness of two strategies to repair both and Design/methodology/approach - Based on a valid sample of 522 Chinese consumers between the ages 20 and 50 this study adopted a quasiexperimental design involving two types of_(performance- and value-related) and two initial repair strategies (compensation . . .
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