HIGHLIGHTS
- who: Wenchi Zhang from the Uppsala University, Sweden Education, India have published the article: Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence, in the Journal: (JOURNAL)
- what: This latter finding was also a limitation of the research because the social motivation model adopted in this study could not effectively explain users' live streaming participation in different channels. This study aims to explore the motivations of gift-giving by viewers in the context of game live streaming in China via two research questions: This research examined the viewer's . . .
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