HIGHLIGHTS
- who: Yajun Zhou from the International College of Cultural Education, Northeast Agricultural University, Harbin, China, College of Finance and have published the research work: Understanding the Mechanism of User Experience Role in Educational Livestreaming Platform, in the Journal: (JOURNAL)
- what: This study introduces psychological ownership into the study of marketing of educational livestreaming platform and explores the mechanism of psychological ownership on educational livestream platform. perspective, user experience is considered as the intuitive experience of users during the use of software systems or hardware systems, such as interface design, voice conversion, and text expression. Based . . .
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