“unhealthy = tasty”: how does it affect consumers’ (un)healthy food expectations?

HIGHLIGHTS

• who: Maija Paakki and colleagues from the University of Turku, Turku, Finland have published the research work: u201cUnhealthy = Tastyu201d: How Does It Affect Consumersu2019 (Un)Healthy Food Expectations?, in the Journal: Foods 2022, 3139 of /2022/
• what: The aim of this study was to profile consumers according to their UT belief and specify the strength of the belief among a demographically representative consumer group. Because UT belief is strictly linked to the healthiness of a food product, the first aimimage of thisofstudy to specify UTaccount belief in research. a representative effectThe of the health a . . .
  

   

  

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