HIGHLIGHTS
- who: Sabbar Dahham Sabbar and colleagues from the branding brandingIndonesia, Alauddin University Makassar have published the article: United Frontiers Publisher, in the Journal: (JOURNAL)
- what: The aim of this research can be broken into the following: 1. By conceptualizing the ideas crucial to firms` attempts to Islamize their brands, this study seeks to understand Islamic branding better. United Frontiers Publisher ISSN: 2948-4863 Model and hypothesis Hypotheses Development Research Hypotheses: Based on the current literature review, research objectives and the model , the following hypotheses are developed: H1: Islamic marketing positively affects consumer perception. This result . . .
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