HIGHLIGHTS
- What: This study investigates the moderating role of university education in the relationship between risk usage value tradition and image barriers and farmers` resistance to digital payment systems in Indonesia. By conducting a multigroup analysis in the Indonesian context, this study aims to provide empirical evidence on the impact of education on innovation resistance, contributing to the broader discourse on technology adoption in agriculture. Through this research, the authors aim to contribute to the understanding of technology adoption in agriculture and to inform the development of targeted strategies that encourage the use of digital payment systems among . . .
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