HIGHLIGHTS
- who: Rosca and collaborators from the University of Groningen Jacobs University Bremen gGmbH, Bremen, Germany have published the Article: University of Groningen, in the Journal: (JOURNAL)
- what: The aim of this paper is to explore mechanisms of inclusion in Base of the Pyramid (BOP) settings. This study investigates mechanisms of the supply chain inclusion by MSMEs active in BOP markets and it discusses implications for MNEs who aim to expand to BOP markets. To answer this research question, this study is conducted in three stages. This sample is very comparable with the study conducted by . . .
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