HIGHLIGHTS
- who: Doing Good when Times et al. from the University of Groningen The Netherlands have published the paper: University of Groningen, in the Journal: (JOURNAL)
- what: This research shows that managers may want to consider CSR activities as a means of increasing the value of their brands especially during economic recessions. To address this gap, in this study, the authors seek to answer the question, what are the performance consequences of brand value when firms leverage CSR during a recession. In doing so, the authors provide the following contributions to the literature. The authors provide . . .
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