Unlocking the potential of willingness to communicate on the clubhouse application: insights from the heuristic pyramid theory

HIGHLIGHTS

• What: The study adopts a case study design with three participants and employs a questionnaire encompassing Motivational Propensities (MP) Affective and Cognitive Context (ACC) and Social and Individual Context (SIC) complemented by an interview. By adopting the Heuristic Pyramid Theory, this study aims to uncover the underlying motivational, affective, and social mechanisms shaping communication behaviours on Clubhouse. This study investigates language learning experiences and communication patterns on Clubhouse, focusing on the dynamics of WTC in this digital platform. This approach provides valuable insights into the phenomenon at hand, though it should be noted that the results are . . .
  

   

  

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