Unveiling the associative mechanisms underlying the additive bias: using an implicit association test to gain insight into people`s preference for additive actions

HIGHLIGHTS

• What: In this study the objective was to develop a novel tool the additive bias (ad-IAT) to investigate the reasons underlying people`s preference for additive actions. This motivates the present study, where, inspired by the principles and methods of cognitive psychology, the authors aimed at developing a new digital tool, employable on a large scale, that can be used to understand (and ultimately) mitigate the additive bias. Specifically, by employing an Italian version of the task, the authors aimed at ascertaining whether the findings from Experiment 1 would be replicated. In developing the ad -IAT . . .
  

   

  

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