Use food as city image–take luosifen as an example of city branding

HIGHLIGHTS

  • What: The development of creative cities featuring specific regional cuisine is now a very popular way of urban development in China.
  • Who: Zihong Niu from the Department of History of Art, The University of Edinburgh, Edinburgh, Scotland have published the Article: Use Food as City Image, in the : Proceedings of 3rd International Conference on Interdisciplinary Humanities and Communication Studies

SUMMARY

    The local government attaches great importance to the development of food tourism and plans specific Blocks for the development of special tourism. When a city develops itself into a tourist city . . .

     

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