HIGHLIGHTS
- who: Given-Name Surname from the Yuan Ze University, Department of Industrial Engineering and Management, Taoyuan, Taiwan have published the Article: Using Online User-Generated Reviews to Predict Offline Box-Office Sales and Online DVD Store Sales in the O2O Era, in the Journal: (JOURNAL) of May/11,/2016
- what: To find out the influence of customer online reviews on customer online and offline demand, in this study, the authors propose a decision analysis procedure that implements the predictive global sensitivity analysis (PGSA) to build a forecast model with online user-generated reviews as the . . .
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