Visual communication and branding: the role of graphic design in building brand image and recognition

HIGHLIGHTS

• What: The article discusses how graphic design elements such as typography color imagery and layout contribute to conveying brand values personality and messaging. The aim of this study is to investigate the role of graphic design in building brand image and recognition through visual communication. By addressing these objectives, this research seeks to provide valuable insights for marketers, designers, and 2.
• Who: Recognition, and Xinghui, Wang from the School of Humanities and Communication, University of Sanya, Sanya, Hainan, China have published the research work: Visual Communication and Branding: The Role of Graphic Design in Building . . .
  

   

  

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