HIGHLIGHTS
- who: AMAZONIA INVESTIGA from the Lecturer PhD at Faculty of Economics, department of Social Sciences and Business Language Training, Trakia University have published the paper: Volumen 11, No 56, Au00f1o 2022 Completo, in the Journal: (JOURNAL)
- what: u0420u0435u0437u044eu043cu0435 This investigation has two aims: to establish the presence of stereotypes in advertisements offered in Bulgaria and to identify which stereotypes achieve positive and negative effects on consumers of both genders. The reason for conducting the study is that research on the ISSN 2322 - 6307 influence of the studied reactions as part of consumer reactance is extremely . . .
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