What did the pandemic teach us about effective health communication? unpacking the covid-19 infodemic

HIGHLIGHTS

SUMMARY

    The spread of unvetted scientific information presents a significant challenge to public health efforts, adding to the urgency for increased understanding of information-seeking preferences during the COVID-19 pandemic that will ultimately allow for the tailored delivery of evidence-based health communication through these preferred sources and channels. One strategy for understanding HISBs during the pandemic is to explore preferences for the first sought information source as an indicator of persuasiveness, and for sources deemed most trustworthy as a proxy for credibility. To information received from interpersonal sources (e_g, friends, family, health care . . .

     

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