HIGHLIGHTS
- who: Ahmad Samed Al-Adwan and George Sammour from the Electronic Business and Commerce Department, Business School, Ahliyya University have published the research work: What Makes Consumers Purchase Mobile Apps: Evidence from Jordan, in the Journal: (JOURNAL)
- what: In developing countries such as there is lack of research into understanding and determining the major factors that influence consumers' decisions to Accordingly the main objective of this study is to identify the key factors that Jordanian consider in determining whether or not to for their smartphones. Specifically, consumers who purchase paid Apps (the focus of this . . .
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