What predicts behavioral intention in eco-friendly hotels? the roles of tourist’s perceived value and satisfaction: a case study of thailand

HIGHLIGHTS

• who: Akkhaporn Kokkhangplu et al. from the behavioral intention behavioral intentionTourist`s andStudy of Thailand Khon Kaen University, Khon Kaen, Thailand have published the research: What Predicts Behavioral Intention in Eco-Friendly Hotels? The Roles of Touristu2019s Perceived Value and Satisfaction: A Case Study of Thailand, in the Journal: Sustainability 2023, 3219 of 11/01/2023
• what: Consequentially this study aimed to empirically investigate the relationship between eco-friendly (EFPV) tourist satisfaction (TS) and behavioral intention to revisit eco-friendly hotels (BIVE) in Data was collected from tourists who used to stay in an eco . . .
  

   

  

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