HIGHLIGHTS
- who: Christian F. Hirche et al. from the University of Groningen, Faculty of Economics and Business, Department of Marketing have published the Article: When Offline Stores Reduce Online Returns, in the Journal: Sustainability 2022, 14, 7829. of 19/05/2017
- what: The authors develop a novel spatial model to estimate the influence of proximate retail stores on customers' online shopping behavior while controlling for spatial and customer heterogeneity. The authors investigate what effects the physical stores of traditional offline retailers have on customer behavior in their online channel. Third, the authors investigate the effects of . . .
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