HIGHLIGHTS
- who: ufeffGuihuaufeff ufeffWuufeff and ufeffXinyiufeff ufeffDingufeff from the Liming Vocational University, China have published the Article: Which type of tourism short video content inspires potential tourists to travel, in the Journal: (JOURNAL) of May/20,/2022
- what: To fill this research gap, this study designed three experiments in an attempt to reveal the effects of different tourism short video content on potential tourists` travel intentions from the customer inspiration perspective. This study has made three main contributions. This study provided suggestions for tourism managers in terms of further triggering customer inspiration by stimulating different consumption . . .
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