Willingness to participate in in-the-moment surveys triggered by online behaviors

HIGHLIGHTS

• who: Carlos Ochoa from the Research and Expertise Centre for Survey Methodology, Universitat Pompeu Fabra, Barcelona, Spain have published the Article: Willingness to participate in in-the-moment surveys triggered by online behaviors, in the Journal: (JOURNAL)
• what: The authors focus on in-the-moment surveys triggered by metered data. The authors focus on the differences of costs and rewards between in-the-moment and conventional surveys, as well as the extent to which trust could be affected. The aim of this study is to assess the willingness of metered panelists to participate in in . . .
  

   

  

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