Win big with small: the influence of organic food packaging size on purchase intention

HIGHLIGHTS

  • who: Shichang Liang and colleagues from the School of Business, Guangxi University, Nanning, China have published the Article: Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention, in the Journal: Foods 2022, 11, 2494. of /2022/
  • what: In view of this gap in the literature this study explores the influence of organic consumer This Article conducted two experiments with 755 participants to examine the effect of organic The researchers told participants that the purpose of this study was to do product market research. Across two studies, using both field and . . .

     

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