HIGHLIGHTS
- who: baicu from the (UNIVERSITY) have published the research: www.iiste.org Mix: The New Holy Grail of Strategies Independent Researcher Barbados, in the Journal: (JOURNAL)
- what: The Marketing Mix consists of the building blocks of a marketing strategy (Blawatt, 2005).
- how: This paper proposes a modern customer-centric and generic to address the limitations of the numerous mixes proposed over the past (almost) six decades - This leads this paper to the debate of whether or not customer service can be used as a marketing tool.
SUMMARY
This transition . . .
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