HIGHLIGHTS
- who: Consumer and collaborators from the National Institute of Management and Administration (NIMA), Kabul, Afghanistan have published the article: www.readersinsight.net/jmi buying, in the Journal: (JOURNAL) of 25/03/2014
- what: The aim of this study is to have a better understanding of how social media has had an impact on fashion consciousness of the consumer including characteristics and influencing factors of change in fashion trends. Chapter 1 is based on an overview of the study along with problem statement, purpose, outline and propositions. The study is based on primary data and to . . .
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