HIGHLIGHTS
- who: Josh Compton from the schools, USAThe University of Western Australia, Perth, WA, Australia have published the article: Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes, in the Journal: (JOURNAL) of 02/09/2015
- what: Although inoculation has established itself as a powerful communication theory, we contend that scholars and health practitioners have not yet explored the full potential of inoculation-based health messages, despite theoretical rationale (e_g, Compton, 2013), message development guidance (Ivanov, 2012), and empirical support (e_g, Banas and Rains, 2010) to do so.
SUMMARY
Linguistic . . .
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