HIGHLIGHTS
- who: Yingchao Wang from the School of Public Administration, Shandong Agricultural University, Tai'an, China, School of Civil Engineering and have published the research work: Research on the Relationship of Consumption Emotion, Experiential Marketing, and Revisit Intention in Cultural Tourism Cities: A Case Study, in the Journal: (JOURNAL)
- what: This study explores the relationship between experiential marketing, consumption emotion, and revisit intention and uses the structural equation model to verify the relationship between the three.
- how: Ladhari updated the influence of emotion on satisfaction through a study of customers' experience with movies (Ladhari . . .
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